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Marketing Manager

Marketing Manager

Position Summary: The Marketing Manager is a full-time position responsible for managing The Teff Company’s marketing initiatives, including publicizing teff grain and flour to existing and new markets. You’ll also be responsible for developing and maintaining the brand and company images with various stakeholders and collaborating with Sales and other stakeholders across the company.

Date

02/29/2024

Location

Boise, Idaho

Employment Type

Full Time

Reports to

Agriculture and Marketing Manager

Classification

Salaried Exempt

Required to Travel

Yes

About the Teff Company

The Teff Company has been working with Western farmers to grow high quality teff since 1986. Since then, we have been serving traditional communities living in the United States and also introducing new people to teff and it’s benefits.

The Position: Marketing Manager

About the Teff Company: We are a farm-to-fork food manufacturer specializing in the growing and processing of teff, an ancient grain best known as the primary ingredient of injera, the staple in Ethiopian and Eritrean cuisine. Our primary customer base includes store owners and restauranteurs supplying injera or teff for purposes of making injera, and we are continuing to explore different applications for this tasty, nutritious, and versatile ancient grain. You’ll be joining a family-owned company working to deliver high quality teff and teff-based products to consumers and manufacturers in the United States.
Position Summary: The Marketing Manager is a full-time position responsible for managing The Teff Company’s marketing initiatives, including publicizing teff grain and flour to existing and new markets. You’ll also be responsible for developing and maintaining the brand and company images with various stakeholders and collaborating with Sales and other stakeholders across the company.

Who You Are: You understand the natural foods industry landscape, including gluten-free and/or ancient grain products. You are proactive, creative, organized, detail-oriented, an effective communicator, and passionate about good food.

Key Responsibilities:
• Develops and executes the Teff Company’s marketing action plan by understanding product attributes and value propositions
• Develops, implements and achieves strategic marketing plans to drive growth aligned with company values and strategic objectives
• Collects and analyzes sales, forecast and third-party data to monitor progress and determine identify potential new markets and target digital advertising
• Develops a digital marketing and SEO strategy
• Monitors and improves marketability through market research and capitalizing on opportunities
• Identifies emerging markets, market shifts, and develops proposals for action
• Fosters collaboration with sales and marketing functions to understand product and communication needs; assesses the efficacy of marketing campaigns and strategies
• Stays informed of market trends and developments, recommends new products
• Conducts market analyses to determine customer needs, quantify opportunities and propose solutions
• Researches and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share
• Maintains website and content and social media presence
• Plans and attends industry trade shows and other events
• Creates marketing collateral in collaboration with graphic designers
• Other related duties, as agreed

Skills and Experience:
• Bachelor’s degree with business administration, marketing or related field preferred or related experience
• Tech proficiency; Experience with an ERP/CRM system, a plus
• Experience in food industry preferred, with emphasis in natural Consumer Packaged Goods
• Proven track record of managing high performance / effective team
• Self-motivated, curious and shows initiative
• Excellent time management skills with proven ability to meet deadlines
• Effective communicator that may include public speaking experience
• Entrepreneurial mindset, creative problem solving and analytical skills
• Thorough understanding of principles and methods used to promote, display, and sell products and services
• Strong familiarity with Google Analytics & Google Ads
• Strong familiarity with common social media platforms (Facebook, Instagram, Twitter, etc.)

Job Location: Boise, ID
Position Type: Full Time, Exempt
Required to Relocate: Yes
Required to Travel: Yes
Preferred Experience: 5+ yrs
Reports To: Agriculture & Marketing Manager

How to Apply

Submit cover letter, resume and two professional references via email with the job title in the subject line to teffjobs@teffco.com.

 

We will not be accepting phone calls for applications; we will be reaching out to qualified applicants selected for an interview.

How to Apply

Submit cover letter, resume and two professional references via email with the job title in the subject line to teffjobs@teffco.com.

 

We will not be accepting phone calls for applications; we will be reaching out to qualified applicants selected for an interview.

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